research _ market _ finalizing

it has come down to choosing and finalizing which area to focus on for my project and as these two are pretty much completely different i'll have to choose one .


evening wear ____

it has potential because despite having to design and work for a middle market there are still many ways around difficult applications, such as beading which may have been impossible in the earlier years where everything was to be made by hand and only skilled seamstresses were good enough to do it. it seems technology and machines have enhanced the world and can allow for these things.

i think this is a plus however, i focused on long gowns in project one, which was fun to do, but i feel like i want to try something new and to push myself a little further .


street wear ____

this is where maybe, focusing on street wear could be exciting. it has a bit of edge, a bit of fun and quirk, which is what i am all about. it's something that i have never looked at before. and i have to say after going through the work of federation and huffer, it just looks like 'the beginning of something new' as cheeseball as that sounds .

...

i guess it has been decided .
street wear, here i come !




<3

research _ evening wear

i thought about doing eveningwear as a continuation of project one, and so decided to explore what is available in the middle market in terms of gowns and evening dresses. there are two main places that i looked at which are staxs and max . 

staxs ____

the cocktail dresses which can be seen in the first row, are quite cute and can definitely be seen as garments that can be worn out to a party or a social gathering . 

the ones directly above are much longer, floor length, which lets us know that is more formal and mostly can be worn to more corporate events such as a work function or maybe a school ball etc.

max ____

the dresses found at max are more so cocktail dresses because of the length however, they have properties that allow them to be worn to more corporate events due to the style, cut etc. these seem younger without being bridesmaid-like .

the dresses above are actually just one dress that can be styled to look like four different dresses by the versatility of the wraps. you can go from day-time work dress to night-time party dress in a few steps. i think this was quite a good idea as to decrease the 'fast fashion' industry to care for the earth .

<3 

research _ feminine _ extra

after looking at the the streetwear brands i brainstormed and took a look outside the sweetwear to something just a bit more feminine...verging onto the high end fashion just to get some inspiration. my sources are aduki, all about eve, lonely hearts and twenty-seven names .

aduki ____

winter 2010 (below)

all about eve ____

lonely hearts ____

twenty-seven names ____

winter 2010 (below)

<3