concepts _ concept board

i'm not even sure what a concept board is even supposed to look like now... but this is it so far. nothing much else to say about it. although, i think i might make it less flushed. but how to do that? who knows .

not too bothered by it at this stage. here it is :)

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research _ market _ finalizing

it has come down to choosing and finalizing which area to focus on for my project and as these two are pretty much completely different i'll have to choose one .


evening wear ____

it has potential because despite having to design and work for a middle market there are still many ways around difficult applications, such as beading which may have been impossible in the earlier years where everything was to be made by hand and only skilled seamstresses were good enough to do it. it seems technology and machines have enhanced the world and can allow for these things.

i think this is a plus however, i focused on long gowns in project one, which was fun to do, but i feel like i want to try something new and to push myself a little further .


street wear ____

this is where maybe, focusing on street wear could be exciting. it has a bit of edge, a bit of fun and quirk, which is what i am all about. it's something that i have never looked at before. and i have to say after going through the work of federation and huffer, it just looks like 'the beginning of something new' as cheeseball as that sounds .

...

i guess it has been decided .
street wear, here i come !




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research _ street wear

looking into street wear as one path to the future, i went out and took a look at what new zealand has to offer in terms of this particular style of clothing. i found three that were of interest including lower, huffer and my personal favorite federation .

i looked briefly at the splash page of the websites and then focused my attention on the current collections that they had. below are my findings .

lower ____

seems to be very casual with lots of printed tees and singlets and the overall look is a little rugged. it's not really my kind of style as i would like it to be a bit more feminine even, but it doesn't hurt to explore ad see what is out there .

huffer ____

compared to lower, i believe huffer has more of what i am as a designer as it is more feminine, however there are some very simple pieces that may be very easy to wear but i am not too intrigued by. i like fine details but there was a lot to learn from what the huffer brand had to offer. there are some pieces that i quite like also .


federation ____

a glimpse at what federation have to offer this spring/summer. a beautiful funky collection _ feminine but with a bit of attitude. there is another page of garments but i thought two would be enough to show . below are some closer shots of the outfits and a more detailed look at what i had to say about them .

federation has always been a favorite of mine and this season they have bought out something that i have been thinking about for a while, including the intense contrasting of fabrics and the a-symmetric/uneven hem lines. they have pieces here that look very street style but still wearable for anyone which is something that i admire about them. overall i think that my biggest inspiration would come from federation but after looking at both huffer and lower, i can say there are lots to learn .




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