Tuesday, 20 September 2011

research _ evening wear

i thought about doing eveningwear as a continuation of project one, and so decided to explore what is available in the middle market in terms of gowns and evening dresses. there are two main places that i looked at which are staxs and max . 

staxs ____

the cocktail dresses which can be seen in the first row, are quite cute and can definitely be seen as garments that can be worn out to a party or a social gathering . 
the ones directly above are much longer, floor length, which lets us know that is more formal and mostly can be worn to more corporate events such as a work function or maybe a school ball etc.


max ____

the dresses found at max are more so cocktail dresses because of the length however, they have properties that allow them to be worn to more corporate events due to the style, cut etc. these seem younger without being bridesmaid-like .

the dresses above are actually just one dress that can be styled to look like four different dresses by the versatility of the wraps. you can go from day-time work dress to night-time party dress in a few steps. i think this was quite a good idea as to decrease the 'fast fashion' industry to care for the earth .




<3 

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